Some 80% of the people surveyed in Adobe’s report “believe that people who use emojis are friendlier and more approachable” - and that sentiment extends to brands as well. Perhaps the rationale behind why emojis drive consumers to purchase products is because of that human-like connection they help to establish between brands and buyers. The study found that 44% of people surveyed were more likely to purchase products that are advertised with emojis. #Happy face for facebook softwareSoftware super-company Adobe published its first-ever Emoji Trend Report in 2019, where it surveyed 1,000 emoji users in the United States. The short answer is that using emojis in business-related social media posts can help interactions and engagement skyrocket. Using emojis in Facebook posts increases likes by 57%, comments by 33% and shares by 33%, one study showed.īut is the same true when it comes to marketing relayed through your company’s social media posts? Does using emojis help attract more customers, or does it position your company as childish and/or immature? And, above all, they make words more fun to look at. They help us be more concise while still allowing us to express our emotions. They’re universally understood and help provide context in situations where it’s necessary. #Happy face for facebook how toEmojis help us convey nuances we don’t know how to explain with words. The simpler way to explain our affinity for emojis is with a cliché: A picture is worth 1,000 words. And that’s just emoticons - emojis look and feel far more human than a combination of typographical elements assembled in the shape of a face. The scientific explanation is that seeing an emoticon - in this case, a smiley face depicted as :-) - triggers the same response in your brain as when you see a real human face. We even have The Emoji Movie.īut why? What’s the psychology behind those tiny faces and icons that makes us so fond of them? And does that psychology have a place in marketing? Disney gave us its “ As Told By Emoji” YouTube series. Ellen DeGeneres introduced the “Can You Explainy the Emoji Exploji” game on her show years ago. (Recent additions include a green olive, a polar bear, a plunger and an anatomically correct heart.)Įmojis also reach far beyond communication - they’ve crossed over into pop culture as well. For better or worse, there seems to be an emoji for almost every situation - and more are continually being added.
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